Monday, August 27, 2012

Entry #6: Commercial Media

Define Commercial Media: Media which derive part of their income from advertising

This lecture talked about different types of Commercial Media available in Australia, which includes Channel 9, Channel 7, Yahoo MSN etc. It also talked about the form and function of Commercial Media. The lecture also discussed about the ways which commercial media is kept under control. This includes 1) Formal State Requirements, 2) Legal Prescription and 3) State Oversight. In Australia, there is the Australian Communications and Media Authority and Australian Press Council.

Okay, all these just sound wayyyyy too formal and lecture-yyy. So, let's break it down!
Basically, for any type of media to be aired or delivered to the public, it has to be reviewed by those organizations mentioned above.

I'm from Singapore, where chewing gum is banned and if you're caught spitting- you'll be fined 1000 bucks - no, I'm not joking. So you can expect Media censorship to be... strict. In Singapore, the Media Development Authority is the "middle man" before anything is aired- be it TV shows or even a commercial. So, what is considered out of bounds? Anything involving politics, racial and religious issues. Personally, I think that the media in Singapore is controlled- and when I say controlled, i mean tightly, by the government. Every-single-thing has to be reviewed before we (audience) watch it. Even when a certain movie is shown on TV, certain parts of the movie would be cut out- as it is "inappropriate".
So when I came to Australia, 11pm TV shows weren't...exactly what I expected them to be, I must say. I remember once, my friends and I were having a sleepover. After all the ritual stuff- popcorns, hair braiding, nail paintings, gossiping- were done, we decided to watch what was on TV.
Oh, you guess it- naked guy showing off his "pe-pe" to the entire world. Obviously we laughed about it, but now when I think about it, I realised that different countries have different censorship rules. I think it depends on their culture, and whether the country has a "conservative" image to keep up with. I can imagine how tightly controlled would the North Korean media would be. I remember watching a show about North Korea, and it mentioned that all media outlets were controlled and owned entirely by the government. They are so strict about media broadcasting that every media equipment (television sets, radio, etc) bought from North Korea has to be approved with a SEAL (i know right!) to prevent tampering with equipment to obtain broadcasting outside of North Korea! And guess what, internet connection is illegal in North Korea! Yeap, I am actually speechless right now...
So, Singapore isn't that bad after all! (y)
When I was in Paris, nothing was censored! Yeahhhh, it was "my eyes! my eyes! " moment. But hey, at least the cute French men walking about the streets weren't censored. Or else, my poor heart...

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